Facebook generates substantially all of its revenue from selling advertising to marketers. Ads are displayed on Facebook's main social-networking site, as well as Instagram, Messenger, and other third-party affiliated websites or mobile applications. Marketers pay for ads based on the number of impressions delivered or number of actions, such as clicks, undertaken by users. 7
Facebook posted $55 billion in advertising revenue in 2018, comprising 98.5% of the company's total revenue. Ad revenue grew by 38% throughout 2018 compared to 49% throughout 2017.8
Facebook posted $55 billion in advertising revenue in 2018, comprising 98.5% of the company's total revenue. Ad revenue grew by 38% throughout 2018 compared to 49% throughout 2017.8
