Payments and other fees

Revenue from payments is derived from the net fee Facebook receives from developers using its payments infrastructure. The other fees are comprised of revenue from the delivery of consumer hardware devices and various other sources.7

Facebook posted $825 million in revenue from payments and other fees in 2018, representing the remaining 1.5% of total revenue for the year. Revenue for the segment grew by 16% in 2018, a significant improvement from a 6% decline in 2017.8 Through the first three quarters of 2019,Big Boss vote Big Boss voteMyna nandhini

Facebook generates substantially

Facebook generates substantially all of its revenue from selling advertising to marketers. Ads are displayed on Facebook's main social-networking site, as well as Instagram, Messenger, and other third-party affiliated websites or mobile applications. Marketers pay for ads based on the number of impressions delivered or number of actions, such as clicks, undertaken by users. 7

Facebook posted $55 billion in advertising revenue in 2018, comprising 98.5% of the company's total revenue. Ad revenue grew by 38% throughout 2018 compared to 49% throughout 2017.8